...reaching your audiences
with print & digital communications
United Way of Greater St Louis & GenAmerica Financial
Project:
Oversee annual giving campaign to employees, developing all promotional materials and events.
Delivery:
Print materials and digital communications
Media:
3-part employee newsletter, flyers, payroll stuffers, table toppers and online intranet campaign
My Part:
Over the 6 years I handled the campaign, we went from a printed newsletter with collateral to an online campaign with minimal print materials. The annual tracked expenditures for the campaign went from $25,000 a year to only $5,000 for year-round promotion.